African Fashion for the U.S. Market

LMSYD promotes a curated selection of creative African brands prioritizing sustainable, innovative, and ethical fashion.

Seamlessly Enter the U.S. Market

African designers gain direct access to the U.S. fashion market, helping their brands achieve the visibility needed to thrive in the States.

Positive Business Relationships

Our platform bridges the gap between modern African designers and U.S. retailers encouraging rewarding business relationships.

Amplify African Fashion

Fashion is more than just apparel; it’s a narrative rooted in African culture. Join our movement to bring unique voices to America.

Engage with Real-Time Insights

Our on-the-ground presence allows us to gather valuable feedback to give designers better understanding of market conditions.

Join the Revolution

Be part of a fashion revolution which combines creativity with skilled craftsmanship to empower communities.

Join Koya Nyangi, founder and CEO of LMSYD

Join Koya Nyangi, founder and CEO of LMSYD, on the "Thrive with Sharon" podcast as she dives deep into the transformative power of fashion. Koya, the dynamic founder of Let Me Show You Different, shares her journey from stylist to entrepreneur, highlighting the importance of self-expression through clothing. She challenges conventional "rules" of fashion and encourages everyone to honor their true selves. Growing up in Kenya without societal fashion norms, Koya developed a unique perspective: when you look within, you find your authentic style. Tune in to explore how fashion can break barriers and redefine identity.

Wholesale Retailer

Discover the best of African fashion from LMSYD

Are you a retailer looking to diversify your offerings with unique, ethically sourced fashion? LMSYD bridges the gap between African creativity and global consumer demand, providing you with direct access to some of the most innovative and sustainable brands from Africa. Our reseller program is designed to facilitate positive and rewarding wholesale business relationships between African brands and U.S. retailers.

LMSYD offers retailers, buyers, and boutique owners exclusive access to a curated selection of African lines. Our wholesale service enables you to discover and carry diverse, unique pieces, helping your store embrace global opportunities and enhance inclusivity. 

Sign up to learn more about our brands.

Brand Representative

LMSYD represents African fashion brands in America

LMSYD provides a comprehensive service to help brands grow their wholesale business. Through our partnership, you can expand your US market reach, access a network of boutique owners and retailers, and increase your brand visibility. Our platform offers marketing support, sales management, and strategic guidance to ensure your brand thrives in the competitive retail landscape.

Sign up to learn more about how LMSYD can represent your brand.

Brand Elevation Suite

Stand out from the crowd with our Elevation Suite

Beyond our core wholesale offerings, the Brand Elevation Suite is a comprehensive set of services designed to help your brand stand out and connect with a wider audience

Creative Direction

Collaborate with our expert team to develop a compelling narrative and create high-quality, engaging videos that tell your brand's unique story. We help you shape your brand identity and storytelling to resonate deeply with your target audience, reaching more retailers and consumers.

Pop-Up Events

Utilize our expertise in organizing and executing pop-up events across the states. These events are perfect for introducing your brand to new markets, creating buzz, and directly engaging with consumers. Pop-ups are an excellent marketing and brand awareness strategy, allowing consumers to interact with your products and provide instant feedback.

Elite Styling

Designed to cater to high-end clientele who value convenience and are constantly seeking unique, one-of-a-kind pieces. By participating in our styling services, your brand will benefit from being exclusively placed in front of our clients. Your brand will benefit from enhanced loyalty as clients experience the unique appeal of your designs, creating lasting connections and fostering repeat purchases. Our stylists will highlight the craftsmanship and innovation behind your pieces, educating clients about the rich cultural heritage and creativity of your work. Additionally, this collaboration provides exclusive marketing opportunities ultimately enhancing your brand’s image and success.

With the Brand Elevation Suite, you can enhance your brand's visibility, engage with your audience more effectively, and drive growth in new and exciting ways. Choose our suite to take your brand to the next level and ensure its story is heard loud and clear.